03102cam a2200337 4500 545383776 TxAuBib 20211104120000.0 ||||||s2019||||||||||||||||||||||||und|u 9781400213214 1400213215 4ac427b6-fff8-426a-999d-7a6540e959f4 OverDrive (Reserve ID) 4396337 OverDrive (Product ID) TxAuBib Robinson, Steve. Covert Cows and Chick-fil-A [Libby Audiobook] : How Faith, Cows, and Chicken Built an Iconic Brand. Thomas Nelson, 2019. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 202MB. Format: OverDrive OverDrive Listen, Filesize: 202MB. HTML:<p><strong>The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.</strong></p> <p>During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth—from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015—and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.</p> <p>Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.</p> <p>Enjoy a behind-the-scenes look at Chick-Fil-A's visual marketing strategy with photos available in the audiobook companion PDF download.</p>. Cooking & Food. Nonfiction. Economics. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2022-01-03 20:00:02. Bagby, Milton. https://excerpts.cdn.overdrive.com/FormatType-425/2824-1/4396337-CovertCowsAndChick-Fil-A.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=4ac427b6-fff8-426a-999d-7a6540e959f4&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/2824-1/4396337-CovertCowsAndChick-Fil-A.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=4ac427b6-fff8-426a-999d-7a6540e959f4&.epub-sample.overdrive.com Excerpt (OverDrive Listen)