03029cam a2200337 4500 545434384 TxAuBib 20211104120000.0 ||||||s2020||||||||||||||||||||||||und|u 9781538138052 1538138050 B08NP6RFKR Amazon fec5e59c-e97b-4187-96c2-e8621a9d08ee OverDrive (Reserve ID) 5649452 OverDrive (Product ID) TxAuBib Laham, Martha. Made Up [Libby eBook] : How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards. Rowman & Littlefield Publishers, 2020. Format: OverDrive Adobe EPUB eBook, Filesize: 3646kB. Format: OverDrive OverDrive Read. Format: OverDrive Kindle Book. beauty. HTML:<p>Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies.<br /> Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the drugstore, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar.<br /> Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime.<br /> This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the "looks industry."<br /> Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.</p>. Health & Fitness. Nonfiction. Business. Media Type: eBook. Importer Version: 2014-01-08.01 Import Date: 2022-01-03 20:00:02. https://samples.overdrive.com/?crid=fec5e59c-e97b-4187-96c2-e8621a9d08ee&.epub-sample.overdrive.com Excerpt (Adobe EPUB eBook) https://samples.overdrive.com/?crid=fec5e59c-e97b-4187-96c2-e8621a9d08ee&.epub-sample.overdrive.com Excerpt (Kindle Book) https://samples.overdrive.com/?crid=fec5e59c-e97b-4187-96c2-e8621a9d08ee&.epub-sample.overdrive.com Excerpt (OverDrive Read)